No press is bad press in week 6

E3 2009
They decided to get a little gritty with this years dante's inferno based video game. a staged protest creating a false Dilemma, about a game that has really not even been announced. (at the time) later EA sent out an apology about the "staged protest" (story).

Comic Con 2009
again EA wanted to get some publicly mainly aiming a contest at early 20 to late thirty's with a "sin to win" contest. they wanted the con goers to take a photo of them doing a "act of lust" post it on the internet and do it again to increase your chance of winning. This again was aimed to create a false Dilemma again, but this backfired. creating a REAL Dilemma, with lude acts, and police reports of stalking. this also was an appeal to desire, because part of the prize was " a sinful night with two hot girls, a limo ride, and a chest full of booty" again they released an apology (twitter)