This is the original poster, for what was later modified by americans to join the us army. The use of dramatic action is used to engadge the viewer almost as though you were singled out to jump on the band wagon, because its with your help we can do it.
"Scholes says that as early as 1545 "God Save the King" was a password of the Royal Navy, with the response being "Long to reign over us."
this poster is aimed at 17-25 age group, having them do there part to help. again this poster was an effective way for the army to gain applicants because it directly engaged the viewer, giving the feeling of independence while really calling for a jump on the band wagon
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