Feb 17, 2008 Absolut vodka dove in to japanese pop/street culture for a multi country ad with use of street/lolita designer and Model Manamu. using the glittering generality of abosut and adding in transfer and testimonial. this ad is directed all the pop culture following ages roughly 18 to thirty's (in japan pop street culture/America anime culture). Being how the ages range in the gotic lolita / pop street design this also has to do with appeal to inappropriate authority.
also take note at how many times you see the Absolut vodka shape in this photograph. there is quite a bit of repetition in her costume.
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