Wednesday, September 9, 2009

Vote for me... if you want to live... past week 2



in 2008 the game C&C Red Alert released Moc campaign messages.
The use of the ad campaign was directed at gamers as well as people tired of all the serious political ads that were running on the television, roughly age ranged from mid twenty's to late thirties. (although this commercial was a fake campaign) This commercial used some very distinct techniques.
J.K. Simmons is delivering a ad campaign like speech. He appeals to the emotion -fear, making you think not voting for him would mean death. Doing that he also exaggerated the consequences of possible out comes, you don't know you would die. By repeating this message of "me or death" in a very shotgun approach, it makes his point more memorable to the viewer. J.K. Simmons uses the slogans "vote for me if you want to live" and "screw them all" and pokes fun at president President Obamas "change" and "hope" campaign.

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